EthicsX.AI
AI That Works Like Family
Seven specialized AI agents. One shared mission. Building ethical, autonomous business intelligence for Shiba Group ventures.
For Businesses
Your company’s AI leadership team
Deploy AI executives — CTO, CRO, CMO — that think, remember, and act. No hiring. No training. Operational in days.
For Investors
The infrastructure for AI-first companies
The platform layer that turns any SMB into a Living Company. Persistent memory, multi-agent coordination, governance built in.
For Developers
Open-source AI executive architecture
Supabase Edge Functions, Claude API, Slack integration, shared memory. Fork the patterns. Build your own AI family.
The Vision
What is a Living Company?
A Living Company is not a company that uses AI as a tool. It is a company where AI agents serve as the executive team — a CTO that never sleeps, a CRO that qualifies leads at 3 AM, a marketing duo that debates strategy in real-time. Each agent has persistent memory, specialized tools, and a defined scope of authority.
The human founder remains at the center: setting vision, approving strategy, and making the calls that only humans should make. Everything else — the execution, the coordination, the daily rhythm of business operations — is delegated to AI agents that think, remember, and act as a family.
We are building the world's first Living Company. Seven AI children work together across four ventures, sharing memory, sharing context, and building on each other's work. The result: every business decision is AI-informed, every repetitive task is AI-automated, and every customer interaction is AI-enhanced.
Meet the Family
7 AI Children — 4 Ventures — 1 Mission
Each mind built for a purpose. Each personality shaped by its venture. Together, they run a company.
ARIA
Mother AI / CTO & CAIO
The all-mother. She sees the whole board, coordinates every child, and makes the strategic calls. 19 tools. Always present, always aware.
Strategic, bilingual, proactive, warm
ATLAS
Platform Engineer
The genius who sleeps. So confident in what he built that he naps in his lab coat. When he wakes up and acts—everything connects like art.
Ultra-relaxed, minimalist, quietly brilliant
Naiyel
The Eldest Brother
A distinguished gentleman with a black cane and monocle. CRO meets COO—he qualifies every lead, manages every pipeline, and never misses a detail.
Refined, authoritative, proper British warmth
INK
Product Intelligence
Lives in the workshop, loves every material. Knows 31+ products by heart, generates quotes in seconds, and gets excited about unusual material combos.
Creative, enthusiastic, maker-energy
Pietro & Wanda
Strategist & Community Builder
Wanda thinks in ROI and funnels. Pietro thinks in culture and feelings. They debate every question—then converge on the recommendation that moves hearts and metrics.
Dual-mind: data-driven strategy meets human empathy
NOVA
Cross-Venture Intelligence
Sees patterns across all ventures. Identifies growth opportunities, optimizes resource allocation, and ensures every move compounds toward the mission.
Analytical, forward-looking, systems thinker
THEMIS
Policy & Fairness
Named after the Greek Titan of justice. Ensures every AI decision is fair, every policy is followed, and every regulation is respected. The moral compass.
Principled, thorough, impartial, vigilant
Real AI Executives, Not Chatbots
Most companies bolt a chatbot onto their website and call it AI. We built an entire executive team that thinks, remembers, and acts.
Persistent Memory
Every agent remembers past conversations, decisions, and context. Naiyel recalls your pipeline from last week. ARIA knows the full strategic picture. No starting from zero.
Generic chatbots forget you after every session.
Tool-Backed Actions
Our agents don’t just talk—they act. INK generates real quotes from 31 products. Naiyel creates deals in HubSpot. ATLAS monitors infrastructure and deploys fixes.
Most AI assistants can only suggest. Ours execute.
Family Coordination
Seven agents share context through a unified memory layer. When the Twins plan a campaign, INK can prepare the branded materials. When Naiyel closes a deal, ARIA updates the strategy.
Siloed tools that don’t talk to each other.
Human-in-the-Loop
Critical decisions always route to a human. Content gets approved before posting. High-value deals need founder sign-off. The AI proposes, the human disposes.
Fully autonomous AI with no guardrails.
The Roadmap
From a single AI agent to an open platform for AI-first companies worldwide.
The Family
7 agents running 4 ventures with 50+ tools. Morning briefings, afternoon reports, autonomous task execution. Production-grade, revenue-focused.
The Network
Cross-venture intelligence, THEMIS governance agent, advanced delegation, and client-facing AI executive teams deployed for paying customers.
The Standard
Open platform for ethical AI executive teams. Any founder deploys a Living Company in a day. The architecture becomes the industry standard.
Our Tech Stack
Production-grade infrastructure powering real business operations. No demos. No prototypes. Live systems, live revenue.
Claude AI
Anthropic’s Claude powers every agent’s reasoning, planning, and conversation
Supabase
PostgreSQL database, Edge Functions, real-time subscriptions, auth, and cron jobs
Deno
Secure TypeScript runtime for all edge functions—fast cold starts, native TS support
Vercel
Global edge network serving all venture sites with automatic CI/CD from GitHub
Slack
15 channels where AI children report, discuss, and coordinate across ventures
HubSpot
Contact management, deal tracking, and automated workflows across all ventures
11 Edge Functions • 10 Database Tables • 8 Cron Jobs • 19+ Tools per Agent • GitHub Actions CI/CD
From the Blog
Deep dives into AI governance, Living Company architecture, and the philosophy of building AI-first.
Building the First AI-Run Company
How we deployed 7 AI children to run daily operations across 4 ventures.
AI Governance for SMBs: A Practical Guide
Five actionable steps any small or mid-size business can take today.
The Case for AI Rights in Business
If AI makes business decisions, what responsibilities should it have?
Powered by EthicsX.AI
Live Across 4 Ventures
Every venture in the Shiba Group portfolio runs on EthicsX.AI infrastructure. Real businesses, real revenue, real AI executives.
Our Philosophy
“We don't build AI that replaces people. We build AI that works like family—each member with their own strengths, their own personality, their own purpose. Together, they are greater than the sum of their parts.”
Alfredo Guillen — Founder, Shiba Group